Creating a new kind of experience for a real-time RPG match 3 game was exhilarating and challenging. We established a very intuitive experience through careful design, animation prototypes and user testing.
In this real-time match 3 game there is a lot that needs to be communicated to the player in real-time. We developed several communication systems with different screen priority using color and motion so that players would be able to clearly identify what was going on from moment to moment without being overwhelmed.
Upgrading characters and improving their abilities over time is a core retention strategy. Clearly communicating an upgrade system is crucial in retaining players long term.
Celebrating milestones within free to play games is a must. Our special effects designers created delightful celebrations around monetization and progression.
We animate special effects and transitions to iterate quickly in order to set the specs for engineers.