UI/UX PROCESS
We integrate directly with the core design and development team. We work with Executive Producers, Product Managers, Game Designers and Engineers to design features, user flows and interfaces that create experiences to engage players through the core loop. Our experiences directly increase monetization and player retention
Research
We research competitors and current market trends to improve and differentiate game experiences
UI Concepts
We create 2 – 3 different design style directions to establish the overall look and feel
UX Concepts
We explore the overall user flow and interaction design to develop how the product will work
UI Design
We finalize and apply the approved design direction to the user interface
UX Design
We create a layout for each page, and it’s features, to determine how players will interact with the systems
UI Animations
We design all page transitions, special effects and celebrations to highlight monetization and achievements
Interactive Prototype
Using HTML 5, Flash or Unity we can create working prototypes to prove out experiences
UI Coding Into Engine
We establish the production pipeline and our engineers prepare and code all UI assets into the engine and submit them to a repository
User Testing
We conduct online and live user testing with targeted players to evaluate experiences
TOOLS WE USE
WE USE THE TOOLS YOU ARE USING
We seamlessly integrate with teams around the world to provide daily iterations and consistent communication throughout the duration of the project
