END TO END
UI/UX DESIGN

Research | Design | Coding | User Testing

SECRETS OF OUR MAGIC 

UI/UX PROCESS

We integrate directly with the core design and development team. We work with Executive Producers, Product Managers, Game Designers and Engineers to design features, user flows and interfaces that create experiences to engage players through the core loop. Our experiences directly increase monetization and player retention

Research

We research competitors and current market trends to improve and differentiate game experiences

UI Concepts

We create 2 – 3 different design style directions to establish the overall look and feel

UX Concepts

We explore the overall user flow and interaction design to develop how the product will work

UI Design

We finalize and apply the approved design direction to the user interface

UX Design

We create a layout for each page, and it’s features, to determine how players will interact with the systems

UI Animations

We design all page transitions, special effects and celebrations to highlight monetization and achievements

Interactive Prototype

Using HTML 5, Flash or Unity we can create working prototypes to prove out experiences

UI Coding Into Engine

We establish the production pipeline and our engineers prepare and code all UI assets into the engine and submit them to a repository

User Testing

We conduct online and live user testing with targeted players to evaluate experiences

TOOLS WE USE

WE USE THE TOOLS YOU ARE USING

We seamlessly integrate with teams around the world to provide daily iterations and consistent communication throughout the duration of the project

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